How Fast Lane is marketing with Self Driving Cars will become the new driving Scheme???

From George Orwell predicting the overwhelming reach of television in 1984 to the video phone calls in Back to the Future, it seems that technology often imitates pop culture. Nowhere could that be truer than with the new developments in self-driving vehicles.These self-driving vehicles won’t just change the way we look at transportation. They will shift people’s behavior in a critical way, making it a new avenue for digital marketing. When you consider how much time the average person spends in their vehicle every day — about two hours according to most studies — this type of marketing could become a new cornerstone. This new avenue could be a great new way for brands to connect with their target audience, by creating personalized, value-added services.

How self driving will become the new driving

One of the champions of self-driving cars, Elon Musk, likens them to elevators and the elevator operators of old: “They used to have elevator operators, and then we developed some simple circuitry to have elevators just come to the floor that you’re at, you just press the button. Nobody needs to operate the elevator. The car is just going to be like that.” As the technology improves, cars will actually be able to do the job more efficiently than humans. After all, 90 percent of motor vehicle accidents are due to human error. Once it’s evident that self-driving cars can eliminate the vast majority of accidents, they’ll become the standard for roadway use. Indeed, having a car you could actually drive would be prohibitively expensive, or even illegal. The end of the need for drivers will impact just about every industry.

Fast Lane Marketing toward the future

Of course, when it comes to this marketing avenue, it’s not about spamming a captive audience with ads for products or services. Instead, it’s about enhancing their in-vehicle experience. If the traveler is on their way to an amusement park, the vehicle could send them information ahead of time about any special events or things to see. If they’re on the way to a grocery store, they can receive more information about products and even learn about specials that might be going on. The vehicle can become a tool for enhancing the customer’s trip and helping them plan their day.